About Chanel

Chanel (CHANEL)

Elegance born to change an era

The philosophy of founder Coco Chanel

Chanel was founded in 1910 by Gabrielle Chanel. In the era she lived in, women's clothing emphasized ornamentation while strongly restricting movement and behavior. Chanel questioned this approach and created clothing that allowed women to move freely and live as independent beings. Chanel's fashion was not merely a trend—it was a proposal to change women's way of life itself.

The revolution of liberation through fashion

Chanel eliminated corsets and established silhouettes that prioritized ease of movement. Jackets inspired by men's clothing and the adoption of knit materials were revolutionary for the time. The underlying philosophy at Chanel is that clothing is not to adorn women but to support their will. This philosophy has continued to be supported by women across generations.

Symbolism born from black and fragrance

Chanel elevated black, previously considered a color of mourning, into a symbol of refinement and elegance. The little black dress is its representative example. Additionally, Chanel No. 5, born in 1921, was an abstract fragrance that did not reproduce specific flowers, refreshing the very concept of perfume. For Chanel, elegance is not about appearance but about expressing inner will.